New partnership with Bike Totaal
In July 2025, we were invited to take part in a tender run by Dynamo Retail Group. In this presentation, we showed how the new Bike Totaal store concept can be translated into a future-proof execution.
We are proud to share that this has led to a new partnership with Dynamo Retail Group!
The store concept was developed in co-creation between Dynamo Retail Group and Crossmarks. Building on this shared foundation, we worked closely with both parties to refine it into a flexible, inspiring and future-proof store concept. The concept was presented to all dealers for the first time at the Dynamo Retail Event at the end of November.
The first pilot store to be realised under the new concept is Bike Totaal Van Oudenaarden. See the photos below for the collaboration so far!
