Healthclub Wellactief
Rebranding, design, and implementation
Dé healthclub van Lunteren
Sportschool WellActief
Spanning over 900 square meters of fitness space in the center of Lunteren, WellActief offers fitness, group classes, personal training, and physiotherapy. Due to a planned move to an empty building, we had complete freedom to optimize the space and tailor it to the clients’ needs. As a result, a well-rounded sports facility was created, featuring a group class area, changing rooms, a coffee lounge, and a small meeting room for things like intake sessions.
Elements for a motivating fitness environment
From quotes to visuals
The gym features various striking elements that enhance the fitness experience. Above the reception, right at the entrance, hangs a motivating quote. Upon entering the changing rooms, two visuals immediately catch the eye, creating a unique atmosphere. However, the most remarkable feature is the custom lighting: throughout the entire gym, specially designed project lighting for WellActief creates a distinctive ambiance.
A new logo for WellActief
Rebranding
With the move to a new location and the investment in a completely redesigned gym, WellActief decided to introduce a new logo. One of our designers created a logo that perfectly aligns with the client’s vision. The result is a sleek and timeless logo, which we have fully integrated into the interior design.
Distinction with floors
A strategic move
By combining different flooring types, we create a clear separation between the various functional spaces. The wooden platform hosts TechnoGym equipment, allowing users to follow an online program tailored to their needs and preferences. The black sports floor marks the boot camp area, while another sports floor is reserved for strength training. Additionally, clearly marked walking paths ensure that no one interrupts your workout.
Customized sprint track
For every fitness space, we can provide a made-to-measure sprint track. Sprint tracks are made from materials that offer excellent grip and cushioning, enabling athletes to reach their maximum performance while minimizing the risk of injury. These tracks often feature clear markings for start and finish lines. Additionally, we offer customization options for the sprint track, including color, size, logos, prints, and other branding options.
In line with the brand identity
Facade signage
The building was previously occupied by a supermarket chain, which was clearly evident both inside and outside. Although we didn’t make any structural changes to the facade, the original function is no longer recognizable. The sleek, semi-transparent glass stickers ensure that WellActief’s branding is immediately recognizable, giving the building a modern look while still allowing natural light to come through!