Vietz Experience Store (NL)
Store design & realization
Premium service and customer experience
Discover it at Vietz
In the Vietz Experience Store, visitors have the opportunity to explore and compare various premium e-bike brands at their own pace. The brand ‘Vietz’ is prominently featured in the new store design. The bike brands sold in the store play a supportive role in the interior. The result is a cohesive whole in which the customer is at the center, and every detail is perfect.
A prominent location
Along the A15
The Vietz Experience Store is highly visible from the A15, located at a sought-after spot by a large pond and surrounded by abundant greenery. The store features a large glass façade that allows natural light to fill the space. While the view surrounding the store — with greenery, water, and the highway — is striking, it also presents a challenge. The goal was to direct the visitors’ attention entirely towards the premium e-bikes of Vietz, rather than the surrounding landscape. This required a smart, creative solution from the designer.
Approach to this challenge
Smart shopfitting
To keep the focus inside without completely blocking the stunning view, large boxes have been strategically placed in front of the glass façade. These boxes ensure that customers’ attention remains on the products. Between the boxes, there is still enough visibility of the surroundings, which aligns with Vietz’s brand values and slogan: “Celebrate your freedom.” Each box displays a premium e-bike brand, and the backs of the boxes are adorned with large visuals, creating an immersive atmosphere that can also be appreciated from the outside.
Riese & Müller and Stromer
Premium e-bike brands
Throughout the store, various premium e-bike brands can be discovered. The sections dedicated to Stromer and Riese & Müller are strategically positioned to immediately attract attention. The Stromer section is easily recognizable from a distance due to the glowing circle, which serves as a true eye-catcher. The Riese & Müller shop-in-shop also stands out, with the logo placed in a prominent line of sight, ensuring it captures the customer’s attention right away.
More than an average bike shop
Retail concept
The customizable floor tiles and bike podiums allow for the store layout to be adjusted based on seasons or new product lines. The floor tiles are made from durable materials such as stone, gravel, and wood, perfectly complementing the store’s aesthetic. Rust and green tones play a prominent role in both the interior design and the décor, enhancing the overall atmosphere of the store.