Specialized MüncHen (DE)
Flagship store
What do you want to achieve with your store design?
Challenge
A flagship store for Specialized Munich, a project we are very proud of! Specialized is a bicycle brand that represents quality, innovation, and design. This American brand’s mission is to be the go-to choice for both beginner and advanced cyclists. In addition to a wide range of bicycles – including mountain bikes, city bikes, racing bikes, e-bikes, fitness bikes, cross hybrids, and children’s bikes – the brand also offers accessories such as helmets, shoes, clothing, and saddles. After Specialized Hamburg, the goal for this project is to continue surprising visitors.
Meaningful experiences
Result
To create meaningful experiences, we integrated moving images through screens into the design. Moving visuals capture the attention of visitors and surprise them. Additionally, great thought was given to a functional and appealing lighting plan. The custom lighting enhances the presentation of the products in this design.
Unique for Specialized Munich
Our designer did not use standard product displays in the design. It is precisely the custom elements that give the flagship store for Specialized its unique look. Elevated bike displays are a key feature, which is possible due to the building’s impressive height. This design allows visitors to see bikes and accessories from every angle, even above their heads.
A unique flagship store
With the right materials
Specialized has created a clear video of the store, showcasing the final result. Ultimately, we were responsible for designing and executing the store layout and lighting plan, designing the facade signage, and advising on the architectural aspects. A project we are truly proud of!
